Eason Retail Brand Overhaul
For Whatever You're Into…
DESIGN AGENCY: DYNAMO. CLIENT: Eason. DIRECTOR / CREATIVE DIRECTOR: Jamie Helly, Richard Seabrooke. DESIGN CONCEPT: Wes Trumble.
IMPLEMENTATION TEAM: Artemis: Sean O’Beachain, Jamie Helly, Richard Seabrooke, Wes Trumble, Diedre Woods. Adult and Children's Art: Katy Judge, Wes Trumble. ILLUSTRATORS: Artemis: (Supplied Images / Various Illustrators), Adult and Children's Art: (Caravaggio, Leonardo da Vinci, Damien Hirst,
Rene Magritte, Pablo Picasso, Sean Scully, Andy Warhol / Concept Visual). INTERIORS: Dynamo, Jennings Design Studio.
In 2011 Dynamo was hired by Eason to help overhaul their entire brand offering with the focus on customer re-engagement. Best known as Ireland’s leading retailer of books, stationery, news and magazines, the team set about creating a series of in-store destinations to attract both children and adults alike.
While at Dynamo, Wes was tasked with the creation of the look and feel for 'Artemis', the children's book section in Eason as well as the re-imagining of the adult and children's art sections. It is no small wonder that since the completion of this immense project Eason has become renowned for its innovative retail approaches and customer engagement.