Easydry Brand Redesign
A Vytal redesign
DESIGN AGENCY: DYNAMO. CLIENT: Vytal Textile Innovations. DIRECTOR / CREATIVE DIRECTOR: Jamie Helly, Richard Seabrooke. DESIGNERS: Jamie Helly, Wes Trumble. ILLUSTRATOR: Getty (iStock/Wave Detail).
PHOTOGRAPHERS: Vytal (Supplied Images / Various Unknown Photographers).
While at Dynamo, Wes was fortunate to work with Vytal; an Irish company with a unique technology for producing eco-friendly, biodegradable towels.
With an ambition to eventually replace cotton and become the 'go to brand' for disposables, Vytal asked Dynamo to build a salon brand that would instantly resonate with consumers.
Wes developed an iconic, contemporary 'droplet' logotype which was combined with a sophisticated colour palette and undulating wave device to suggest product use. The design was applied across packaging, sales literature, point of sale and press materials. Working closely with the Vytal team, Wes also designed the brand guidelines and helped to develop the brand architecture for key sectors of the business.
To celebrate the tenth anniversary of Easydry in 2015, he designed a unique brand mark which was applied across all trade event materials and communication pieces of the same year.