Easydry Sports Brand Design
Raising the Bar on Gym Hygiene
DESIGN AGENCY: DYNAMO. CLIENT: Vytal Textile Innovations. DIRECTOR / CREATIVE DIRECTOR: The Puck: Jamie Helly, Richard Seabrooke. Easydry Sports: Jamie Helly, Conor Wynne. DESIGNER: Wes Trumble.
Jumping off from the look and feel created for the salon brand, Easydry's gym products had to shift gears in order to keep up with an ever changing, challenging sports market.
While at Dynamo, Wes created the 'track and field' logotype style and used poppier colours for contrast between the salon brand and this new range of sports focused products. The resulting designs sit comfortably within the Easydry family of products while sporting a language all their own.