More than just a snack
DESIGN AGENCY: DYNAMO. CLIENT: Kerry Foods. DIRECTOR / CREATIVE DIRECTOR: Jamie Helly,
Conor Wynne. DESIGNER: Wes Trumble. PHOTOGRAPHERS: Kerry Foods (Supplied Images /
Various Unknown Photographers).
In 2016, Kerry Foods approached Dynamo with the ambition to ‘explode adult dairy snacking’ with research at the time showing that 27% of consumers were willing to pay more for snacks with positive nutritional benefits. Kerry Foods had identified a gap in the market with their surprising ’protein packed’ taste combinations that was in tune with what millennials wanted at the time.
Wes created striking branding and packaging full of taste, energy, and OOMPH combining natural, handmade elements with a bright, bold aesthetic and ‘punky’ attitude. This was in alignment with GoGo’s modern brand personality: Gutsy Enlivenment.
Destined to disrupt snacking and revolutionise the dairy aisle, the GoGo’s brand was launched into both British and Irish retail markets in February 2017. Since it’s launch snacking occasions have continued to drive category growth in Kerry Foods with dairy snacking growing 11% by the end of 2017.
GoGo’s really is more than just a snack!