Spice O'Life / Insanely Good Brand Design
We're Mad About Food…
DESIGN AGENCY: DYNAMO. CLIENT: Spice O’Life. DIRECTOR / CREATIVE DIRECTOR: Jamie Helly, Richard Seabrooke. DESIGNER: Wes Trumble. CHARACTER ILLUSTRATOR: Unknown.
When Dynamo were approached by a food services company to redesign its brand portfolio they hadn't counted on meeting a self confessed "mad chef". That chef was Tom Kearney.
Hailing from West Cork, Tom had travelled the ancient spice trails, learnt the science of spices and seasonings, and with his business partner, Denis, was busy creating the best spice, seasoning and sauce combinations in Ireland. One tasting later and the team was 'mad about food' that was simply 'Insanely Good'.
The experiences, passion and personalities of both Tom and Denis greatly informed the design direction. Dynamo came up with the brand name, tagline and a series of well travelled characters to bring the product ranges to life. While at Dynamo, Wes designed the brand mark and packaging and has been breathing new life into the characters ever since.