De Landsheer Brewery
→ America’s 2026.
As part of the overall rebranding project I was also tasked with developing a stand alone identity and the collateral for their first sharing event — The World Cup hosted in America 2026.
Strategy
The main goal (excuse the pun) was to create a series of assets that would promote the brand, the event and create opportunities for sharing with french pubs and their customers being the target audience.
This was to be supplemented with ongoing promotions and offers to maintain consumer engagement over the course of The World Cup.
Solution
I looked at integrating a football element into the overarching brand to support and clearly identitfy the event and supporting promotions. This was done in a sympathetic way so as not to take away from the core branding.
Additional photographic elements were added to the visual brand language to create a stand alone look and feel for The World Cup.
The resulting design was rolled out across multiple assets including POS, barware and sales collateral. These were specifically used to generate sales by providing pubs with a kit of parts to dress their bars.
Result
The overarching design strikes the right balance between brand and event whilst still maintaining its core identity and has been implemented just in time for kick off.