Superquinn Eat Better Campaign
Fresh Thinking for Nutritionally Balanced Diets
DESIGN AGENCY: DYNAMO. CLIENT: Superquinn. DIRECTOR / CREATIVE DIRECTOR: Jamie Helly, Richard Seabrooke.
DESIGNER: Wes Trumble. PHOTOGRAPHERS: David Cantwell, Getty (iStock).
Back in 2008 Irish consumers were becoming much more health conscious with a particular focus on their nutritional needs, especially when making food decisions for the whole family. To ease the journey, Superquinn produced a range of nutritionally balanced meal solutions as well as hi-lighting key produce in-store that met with the requirements of a healthy nutritionally balanced diet.
While at Dynamo, Wes created the 'eat better' brand; designing the logo and all of the supporting campaign material. As part of this project a series of in-store educational posters hi-lighting the food groups most likely to give consumers the greatest benefits were created as well as an ongoing press campaign providing consumers with the right tools to make informed decisions about their eating habits. This was a fresh design approach for a 'Fresh Thinking' campaign.