Yvolution JYRO Roam Concept
We Are the Night
DESIGN AGENCY: DYNAMO. CLIENT: Yvolution. DIRECTOR / CREATIVE DIRECTOR: Jamie Helly, Conor Wynne. DESIGNERS: Boys and Girls /
Wes Trumble. PHOTOGRAPHERS: Yvolution (Product Images Supplied by Client / Moodboard Images: Google Images / Getty).
With their new line of 'ride-on' electronic hover boards, hover wheels and scooters, Yvolution had upped the ante in a busy marketplace with the addition of 'Tron' style lighting, increased battery life and improved speeds of up to 15mph.
While working at Dynamo using guidelines produced by Boys and Girls, Wes developed a concept proposal for the 'ROAM' hover board. To hi-light the boards unique lighting features he placed the product against a contrasting charcoal grey background. To create dimension he made the product photography interact with the product name which added depth and a little mystery to the design. This dark packaging was then counterbalanced with a vibrant patterned slipcase, part of the unboxing experience. Wes also looked at design detailing for the interior sections: I.E: the housing of the manuals, chargers and the hover board itself.
To support the brand Wes came up with a call to action in his proposed "We Are" campaign concept, shown here in use for the manual. The idea was to present the target audience as a socially active, youthful, outdoorsy, adventurous group of people, not afraid to step off the map. He proposed that this call to action could be used to talk about specific products, their unique features as well as the target audience.
Unfortunately this design went no further than concept stage.